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Peace Studies
Eric Payseur

Mix it Up Chapter 1 The Social Organization of Popular CultureThe major argument of the book Popular culture is produced consumed and experienced within a context of overlapping sets of social relationshipsDefinitions of Popular Culture and What Makes Pop Culture PopularCulture that is popular is well liked and best demonstrated in a market economy decisions based on supply and demand through commercial success album sales boxoffice revenue etcexample films such as Star WarsIndiana JonesPopular culture refers to icons or media that are well known in the worldexample Paris HiltonPrincess DianaPopular culture refers to the products created and sold by profitseeking firms operating in the global entertainment marketexample horror movies reality television dance music fashion magazines graphic novels literary fiction remotecontrolled toys fast food hamburgers and online video gamesPopular cultural objects do not need to be a traditional form of visual or aural hearinglistening media they could be meaningful nonverbal gestures a smile wink thumbs up or a middle fingerthey operate at the level of languagethey are multivocal meaning they say different things to different audiencesMedia and pop culture are produced in the context of art worlds or networks of participants whose combined efforts create movies novels musical compositions comic books advertising etcAudiences draw on their social identities and life experiences to make sense of media and popular culture3 Approaches to the Sociology of Media and Popular CultureSet of theoretical tools to help explain how pop cultural fads fashions trends and phenomena succeed and decline over timeFunctionalist ApproachHow culture functions as the social glue that generates solidarity mutual support within a group and cohesion forming a united whole with human groups and societiesExplores how rituals such as high school football games local parades and pep rallies awards ceremonies etc form bonds of recognition identity and trust within communities and social groupsreligious rituals with large groups of people catholic masspilgrimage generate collective effervescence a shared feeling individual experiences waves of emotionCritical Approachemphasizes the darker aspects of popc ability to mold human minds maintain stereotypesmanufacture human desiresglobal corporations controlling messages fewof elitesexample songs in 1965 wouldnt be produced until they became popular enoughexample power of brands such as Coca Cola Disney Sony MicrosoftInteraction Approachour consumer tastes are affected by the people around us the success of certain kinds of popc depends not on big budget advertising but on microlevel small group interactionsexample wordofmouth communications social interactions within local music scenesthe influence of groups on popularity of fadsfashion Ex baby namesMock Quiz1Which of these is a product of popular cultureaMagazinesbToyscTelevisiond Rihannae All of the above2 Pop cultural objects operate at the level ofa Musicb Dancec Languaged Moviese Food3 What are the 3 approaches to the sociology of media and popular culturea Functionalist Critical Interactionb Conflict Theory Symbolic Interactionism Functionalismc Norms Values Rolesd All of the abovee None of the above4 Pop culture refers to icons or media that area well respectedb well knownc always criticized d set a good examplee All of the above5 Which of the 3 approaches to sociology of media and popular culture functions as the social glue to societya Functionalist approachb Critical approachc Interaction approachd All of the abovee None of the above6Popular culture objects aremeaning they say different things to different people7 Culture that isisand is best demonstrated in a market economy through commercial success8 Popular culture is andwithin a context of overlapping sets of social relationships9 Audiences draw on their and to make sense of media and popular culture10What is the purpose of having the 3 approaches to sociology of media and popular culture
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