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Chapter 5

Chapter 5.docx

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Joe Kim

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Chapter 5: Attention and Memory Flashbulb memories: vivid memory; having a “live” quality feeling almost as if a person is looking at a photograph of a moment locked in time Section 1: introduction to attention Attention: taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought Section 2: tools to measure attention Cocktail party effect  Despite competing background noises, a listener can focus on a single channel and still pick up relevant salient information from the background ( someone calls your name)  ( Broadbent) Dichotic listening paradigm: headphones are worn where one message is delivered through one ear, and another message delivered to another The listener is supposed to immediately repeat the message in the attended ear o Subjects were still able to report the physical features such as pitch, tone, etc. o Items selected for attention are better perceived and later remembered that items that are not attended o Reflexive reaction/ automatic
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