PSYCH 2C03 Chapter Notes - Chapter 5: Carl Hovland, Elaine Hatfield, Solomon Asch
18 Mar 2013
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Propaganda in germany through radio, children books, arts, motion pictures: Anti-semitism (boycott of jewish business concentration camps) Media messages led people to believe that saddam hussein was directly involved in 9/11, and that iraq had weapons of mass destruction that would be found did not. People in america supported vs. people in other countries who. America"s liberation of iraq or america"s invasion of iraq . Persuasion as propaganda vs. education (usually when we believe in it) inevitable. Use good arguments: convince people that if they really think through it, they will be persuaded or associate it with something positive: ads make things funny, something you can relate to. If you overcome the barriers that can prevent a message from being persuasive increases likelihood of being persuaded remember it behave accordingly take action. Pay attention to the message comprehend it believe it . Central route to persuasion respond with favourable thoughts. Occurs when interested people focus on the arguments and.
