PSYCH 2B03 Chapter Notes - Chapter 2: Face Validity, Psychometrics, Simple Algebra

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Psychology"s emphasis on method: not firm answers rather methods for generating research aimed at these questions. Funders second law - there are no perfect indicators of personality; there are only clues, and clues are always ambiguous. Funders third law - something beats nothing, two times out of three. Four kinds of clues (silb: ask the person directly (s data)ask the person to describe themselves, s data = self judgements, face validity: they are intended to measure what they seem to measure, on their face, advantages. Large amount of information: access to thoughts, feelings and intentions, causal force. Self verification : if you think you are friendly you will take extra effort to make other people see that too. Simple and easy: disadvantages, maybe they cant tell you/wont, to simple and too easy, ask somebody who knows (i data) ask people who know the person to describe her.

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