PSYCH 2C03 Chapter 7: Chapter 7 Notes
15 Oct 2018
School
Department
Course
Professor
Document Summary
7. 2 informational social influence: the need to know what is right . It looked as if it was moving because of a visual illusion called the auto-kinetic effect. If you stare at a bright light in a uniformly dark environment (e. g. , a star on a dark night), the light will appear to waver. These results indicate that people were using one another as a source of information, coming to believe that the group estimate was the correct one. Even though they no longer had to worry about looking silly in front of other participants, they continued to give the answer the group had given earlier. In other words, when we are facing an important decision, we are even more likely to rely on other people for information and guidance. When people confirm to informational social influence: situations most likely to conformity because of informational social influence.
