PSYCH 2C03 Chapter Notes - Chapter 6: Peer Pressure, Meta-Analysis, Subliminal Stimuli
15 Oct 2018
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6. 3: how do attitudes change: attitudes do not change into behavior; however, people still try to change our attitudes, hoping our behavior will follow. It depe(cid:374)ds o(cid:374) people"s a(cid:271)ility to pay attention to and process the arguments in a message. Advertising and attitude change: advertising is an attempt to change your attitude towards a consumer product, most people think that advertisement works on everyone but themselves; however, there is substantial evidence indicating that advertisement works on everyone. Culture and advertisement: a recent meta-analysis confirms that advertisements contain more individualistic content in western cultures such as north america and more collectivistic (interdependent) content in countries such as japan, korea, china, and mexico (asian, collectivist cultures) Evidence for subliminal influence in the lab: u(cid:271)li(cid:373)i(cid:374)al (cid:373)essages do(cid:374)"t (cid:449)ork (cid:449)he(cid:374) e(cid:374)(cid:272)ou(cid:374)tered i(cid:374) (cid:862)e(cid:448)eryday life(cid:863). It is interesting that people fear subliminal advertising more than they do regular advertising, when regular advertising is so much more powerful.
