PSYCH 2C03 Chapter Notes - Chapter 7: Normative Social Influence, Norm (Social), The Technique
Document Summary
Chapter 7. 5: obedience to authority: conformity in response to the commands of an authority figure (to hurt or kill a fellow human being) Milgram (1963,1974,1976: ad in the paper said his study was about memory and learning" but it was actually about conformity, experimenter explains one participant will be the teacher" and the other the. Learner": teachers job: to teach other person a list of word pairs (ex: blue-box) and then test them on the list. When people are in a confusing situation / unsure of what they should do, they use other people to reach a d definition of the situation. Information social influence: powerful when situation is ambiguous, when it is a crisis and when other people in the situation have some expertise. In relation to milgram"s experiments: participants were in a state of conflict - only nature for them to use an expert to help them decide what they should do.