PSYCH 2C03 Chapter Notes - Chapter 3: Subliminal Stimuli, Elaboration Likelihood Model, Richard Petty
8 Dec 2015
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Pages 220-232 from chapter 7; 163-174 from chapter 6. Chapter six: attitudes and attitude change - influencing. That does not stop people from trying to change our attitudes, hoping our behavior will follow. Persuasive communication one that advocates a particular side of. Know as the yale attitude change approach these researchers were at yale university. Regarding the source of the communication, speakers who are credible, trustworthy, attractive, or likeable are more persuasive than those who are not. Not clear which aspects of persuasive communications are most important (when one factor should be emphasized over another) When is it best to stress factors central to the communication: i. e. , strength of the arguments. When is it best to stress factors peripheral to the logic of the arguments: i. e. , the credibility or attractiveness of the person. Richard petty & john cacioppo"s elaboration likelihood model. They are persuaded if the message is long, or if the speaker is attractive or an expert.
