PSYCH 2H03 Chapter Notes - Chapter 40: Attribute Substitution, Orbitofrontal Cortex, Availability Heuristic
3 Mar 2020
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The process through which people draw conclusion from evidence they encounter. The orbitofrontal cortex: many researchers argue this brain region plays a crucial role in the processes through which we detect and interpret our emotions. Resemblance between that event and other events in the category. Events that are frequent in the world are likely to be more available in memory. Many categories are homogenous enough so that the category members do resemble each ohter. Probability of an event being in a category or having certain properties. Many other factors than frequency can influence availability from memory. Gambler"s fallacy: ex: tossing a coin over and over, and it lands heads" six times in a row, many people believe the next toss will likely come up tails. If no tails have appeared in a while, they are overdue" to make up the balance: but: erroneous because the likelihood of a tail occurring is independent of what happens on previous tosses.
