PSYCH 3CB3 Chapter Notes - Chapter 8: Statistical Hypothesis Testing, Implicit Memory, Consistency
17 Sep 2017
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Information that has, at best, weak relevance to the attitude object. I. e. attractiveness: our attitudes are clearly doing something other than help us be correct; they might make us incorrect as an indirect way of promoting our social relationships with others. I. e. people may remain favorable even after learning that the desirable consequence (i. e. a discount) will not occur. I. e. a communicator(cid:495)s rate of speech and accent, the use of humor, citations of communicator(cid:495)s name, and the positive versus negative framing of the attributes (such as brushing teeth avoiding tooth decay or maintaining healthy teeth) Effects of likeable, attractive, powerful, certain, famous, and ingroup sources. Individual differences and cultural differences in what we believe to be relevant information. Participants in the similarity condition (the individual named on the resume looking at the resume (and remembered more of its contents) compared to be relevant information.
