SOCPSY 1Z03 Chapter Notes - Chapter 9: Normative Social Influence, Social Proof, Social Influence
14 Apr 2018
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Social influence occurs when one person [the source] engages in some behavior that causes another person to behave differently from how he or should we otherwise behave. Social influence leads to a variety of outcomes, in some cases the influencing may produce an attitude change. A change in the target beliefs and attitudes about some issue, person or situation. A fairly common result in social influence. Compliance occurs when the target"s behaviour conforms to the sources requests or demands. There are three types of social influence. Conformity involves a change in a person"s attitudes or behavior in response to (often implicit) pressure from others. Compliance involves going along with explicit requests made by others. Finally, obedience involves giving in to the commands of an authority. Sometimes people conform mindlessly and automatically, when the very perception of someone else"s behavior makes them more likely to behave that way themselves (the principle of ideomotor action).
