SOCPSY 1Z03 Chapter Notes - Chapter 7: Observational Learning, Classical Conditioning, Cognitive Dissonance

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An attitude is a predisposition to respond to a particular object in a favorable or. A person"s attitudes influence the way in which he or she perceives or responds. Components of an attitude consist of beliefs or cognitions, evaluation, and a behavioral to the world predisposition. Cognitions are associated with the attitude object and help base the attitude. An attitude also has an evaluative or affective component. With behavioral disposition, an attitude also involves to respond toward the. All components have the same object, so we expect them to form a single, relatively object consistent whole. However these three are distinct, if they were identical, we would not need to distinguish among them. They come from the process of socialization. We acquire them through learning, but there would be no reason to retain and draw on them if they did not have somewhat importance. Prejudice is a strong dislike or like for members of a specific group.

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