SOCPSY 1Z03 Chapter Notes - Chapter 5: Classical Conditioning, Observational Learning, Premarital Sex

• School: McMaster University
• Department: Social Psychology
• Course: SOCPSY 1Z03
• Professor: Jeff Racine

Document Summary

An attitude includes an object label, rules for applying the label, and a set of cognitions or knowledge structures associated with that label: evaluation. An attitude also has an evaluative or affect component. The evaluative component has both a direction (positive or negative) and an intensity (ranging from very weak to very strong) Example: this food is terrific , i can"t stand this food : behavioural predisposition. An attitude involves a predisposition to respond or a behavioural tendency toward the object. People having a specific attitude are inclined to behave in certain ways that are consistent with that attitude. It"s boring implies a tendency to avoid a class, i like my job suggests an intention to go to work. Attitudes may form though reinforcement (instrumental conditioning), through association of stimuli and responses (classical conditioning), or by observing others (observational learning)