BUSI 1210 Chapter Notes - Chapter 5: Internal Communications, Customer Satisfaction
2 Dec 2016
School
Department
Course
Professor
Document Summary
Key: to connect internal corporate market information to external demographic and lifestyle information so as to better understand where the market is now and where it might be in the future. The internal marketing information is often referred to as a marketing information. Note: referring to this term as a mis can lead to confusion with the firms broader mis. Which is also used for other more far-reaching systems. Depends on the industry you are in and the nature of information gathering. For example, in the global textile industry: Data is available on production capacity and products produced through a publication called fibre organon. It outlines production by country and company so that those in the industry can track developments and review their own strategies. Data is housed by organizations such a lloyd"s of london, the international shipping industry insurance agent.
