VISD 2B09 Chapter Notes - Chapter 7: Machine Element, Federal Art Project, Pm Magazine
American book and type designer william addison dwiggins coined the term. Graphic design to summarize his own works: criticized as too generic later on as simply visual communication, art director"s club of new york established in 1920"s, american institute of graphic arts was founded in 1914. Conservative advertisers favoured traditional illustration and unadventurous photography over more progressive styles. Mainstream interest began to take off for the art deco style due to the exhibition in. Two separate streams that made up european design: art deco (commercial modern) Cubism, futurism, orphism, purism: functionalist oriented group. Differentiated from first by the members deep commitment to political change. Constructivists emphasized graphic designs over fine art stuff. Periodicals evolved more quickly than other media = sources of commissions. First art director utilized serifed letting as masthead, organized according to a grid, with margins and symmetrical designs.