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Chapter 9

Comm 103 Chapter 9 Notes.docx

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COMM 103
Gregory Libitz

Chapter 9: Operations and Supply Chain Management (Study Notes) Three Business System Components – interconnectivity ensures alignment and supports decision-making process 1. Strategy 2. Business Structure 3. Operations Operations Management - the effective design, development and management of the processes and procedures within a business to help achieve its strategic intent Areas of Responsibility within Operations Management 1. Process Management – work flow development and connectivity of operational processes needed to ensure the products are efficiently produced and delivered to the market 2. Supply Chain Management – management of the interdependencies among suppliers, manufacturers and distributors through the development of terms and conditions which help parties to effectively meet their obligations 3. Product/service Management – the design and development of new products in R&D as well as post purchase support of products/services currently owned by consumers Value Maximization – the benefits (price/quality comparison) that customers will realize as a result of using a product or service The Value Chain Primary Activities – the development and transformation of a product/service leading to its production and market delivery  Inbound logistics: the management of supplier relationships in order to produce finished products for delivery to the marketplace  Operations: processes set up to ensure final product is ready for the marketplace  Outbound logistics: distribution activities to get the product to the right place on time  Marketing and sales: activities that create product/service/brand awareness and emphasize the purchase benefits  Customer service: support provided to customers before, during and following purchase Support Activities - not directly associated with the production or delivery of products but provide support for these primary activities  Human Resources, R&D, Engineering, IT, Finance, Legal and Environmental Safety Operations Cycle – the alignment of operational tasks by management to meet strategic goals Process Standardization/Simplification – reduction of costs through the utilization of common platforms and minimal tasks when producing/developing a variety of goods and services Strategic and Operational Alignment Strategic Intent Operations Management Focus Operations Application Focus Low Cost/Low Tight cost control, structured Process standardization, process Prices organization, tight process simplification, economies of scale, supervision, meeting volume- technology intensive, low-cost based targets distribution, R&D process improvement focus Differentiated Focus on quality, emphasis on Higher labour skills, emphasis on Strategy/Higher culture of collaboration and creativity skills, strong marketing tie-in, Prices communication, allowance for R&D product development focus, strong creativity and self-achievement,
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