COMM 103 Chapter Notes - Chapter 1: Value Proposition, Competitive Advantage
17 Oct 2017
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Document Summary
Operation of business: taking everything into consideration when creating a successful business. The commercial endeavors it undertakes model (what company creates) Employee interaction: the importance of executing employees, organizational efficiency and structure, reflection of complexities of business activities within an organization. Business: mission-focused activities to identify the needs of a market, and the development a solution through resources into services to make a profit. Business models: structure of a company and its approach to a market to derive it"s profit: activities: organizations to deliver service to market, resources: assets (infrastructure), labour (human resource), capital. Opportunity assessment: involves analysing the marketplace in such a way (vis marketing research and data analytics) that enables the organization to determine which segments are most likely to respond to its communication messages and purchase its products. Positioning: refers to our ability to a develop a unique credible sustainable and valued place in the minds of our consumers for our brand.
