COMM 103 Chapter 3: Chapter 3.docx

• School: Queen's University
• Department: Commerce
• Course: COMM 103
• Professor: Gary Bisonnette

Document Summary

Today"s economic growth rely on u. s. economic capacity and in the next few decades we will see a significant shift in this regard to china, india, brazil and other economies that are maturing. Grow because of increased fdi (foreign direct investment),overall development of their banking system, transportation system, business models and operating platform. This will lead to a tremendous growth in these economic regions improved standard of living + heighten the desire to buy products and services because of increased personal wealth. Operations becoming increasingly distributed across the globe. Manages are challenged to maintain control and direction over their organizations. Hard to ensure tactics are executed so organizations products and services remain. Must ensure operational activities continues to meet increasingly competitive. New market opportunities: markets do mature; as domestic markets become saturated organizations will begin to look beyond their current countries and leverage new markets for the products and services which they offer.