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Chapter 15

COMM 103 Chapter Notes - Chapter 15: Organic Growth, Profit Margin, Skill

Course Code
COMM 103
Gregory Libitz

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Business Management Notes – Ch. 15
Chapter 15: Analyzing New Business Ventures
Entrepreneur refer to a person who starts a business and is willing to accept the risk
associated with investing money in order to make money
Six phases associated with venture analysis: Market, value, financial, operations, management
competency, and exit options analysis
A key to this assessment lies in the identification of “fatal flaws” that could derail a venture in its
early stages.
Key fatal flaws:
Inadequate pricing
weak management competencies
insufficient marketing research
poor industry assessment
absence of well-focused execution strategy
The less an existing business and its structure can be leveraged in support of the new
opportunity, the higher the uncertainty.
A franchise is a business model under which business owners share a common brand and
operate through a defined business framework.
Business plan: Rules of the road
1. Know your customer
2. Know why you will win
3. Know how you will win
4. Know what it will take to win
5. Demonstrate why others should believe in you
Venture capitalist refers to an individual who provides capital to a business venture for start-up
or expansion purposes.
Successful ventures have three common characteristics: (1) they possess a sound
understanding of their markets and competitors, (2) they create a realistic business plan that
frames the strategy to be undertaken, and (3) they utilize a defined set of short-term and long-
term metrics to assess progress, ensuring successful execution.
Six Phases of Business Plan Assessment
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