COMM 103 Chapter Notes - Chapter 6: Becky Mode, Social Economy, Enterprise Risk Management
24 Aug 2016
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Business strategy the long term success of an organization & its ability to grow are predicted by: Elements for assessing business strategy: purpose, mission of the organization. Guides overall direction & activities vision its managers or owners have for the business. Brittney gerlock identify key objectives using smac/smart principles de ne a route, set benchmarks & identify points of interaction with customers. The strategic planning process observations, analyses, choices & actions: revisit our purpose. Implement strategy develop & execute the plan de ne key performance indicators. Competition type: nature of landscape (refer to chapter 2 notes) Competitive advantage key words: more value; customers choose to purchase one product over another strategic: see how your organization can change the game; rst mover operational: execution of day-to-day activities with greater effectiveness & ef ciency. Strategy development: which opportunities to pursue and how resources will be allocated.
