COMM 103 Chapter Notes -Value Proposition, Capital Asset, Profit Margin

• School: Queen's University
• Department: Commerce
• Course: COMM 103
• Professor: Gary J Bissonette

Document Summary

The success of many business lies with the specialized skills which exist within its labour force: organization efficiency and structure: a reflection of the complexities of the business activities which circulate within an organization. It is reflective of the development of the infrastructure and its related culture, which an organization creates and the transaction processes which it develops in order to service the marketplace it targets. 3c analyzes the resources available to the organization and the capabilities and competencies which it possesses. Capacity of what the organization can and cannot do, which then enables the management team to define how and to what extent it can capitalize on its identified strategic opportunities in a manner superior to the competitor. Outlines its focus and methodology for using its resources to create valuable products and services which will create a unique position in the marketplace.