COMM 104 Chapter Notes - Chapter 10: Dumpster Diving, Overconsumption, Relationship Marketing

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7 Feb 2016
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 
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%$
Marketing Ethics
&!#'#!#!
#!
(!"#
#"#'!#)!
!##*!
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
#
#'
"
!#!#*-#!#.
Why Marketing Ethics is Even More Important Today
,)#!##/!!#'#!#*
#)#"#!"'#
relationship
marketing0
#!#!"!!"##
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&"good ethics23#'###!0
4era of social media##'-!*
#0
Marketing’s Major Stakeholders
5#/###2#'!3!*2share of heart03
&SPICE #!#!!!*##$
S (#*##!!
P(6
I (5)####'-!
C (#!
E(!#
Society and the Broader Community$
#'!'##)"
!!#0
#!#!(#7#"#"
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!##8)#
4!'###)(,!*#"
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!/**)#*##'
*0
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