Textbook Notes (368,316)
Canada (161,798)
Commerce (596)
COMM 121 (16)
Chapter 10

Chapter 10

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Department
Commerce
Course
COMM 121
Professor
Blair Robertson
Semester
Fall

Description
Chapter 10: Risk and Return: Lessons from Market History Returns Dollar Earnings  Come in the form of dividends and capital gains o Total Earnings = Dividends + capital gains (loss)  If you decide to sell the stock your earnings = Initial investments + total returns  A capital gain is every bit a part of your return as the dividend (even if you don’t sell and don’t actually get that cash flow)  did not realize the gain but if you wanted to you could sell it tomorrow and get the cash value of the stock Percentage Returns of Rate of Return  The
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