COMM 151 Chapter Notes - Chapter 5: Motivation, Need Theory, Job Satisfaction
28 Feb 2013
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Requirements for flexibility and attention to customers necessitate higher levels of initiative. Some are self-motivated, some are externally motivated. Motivation often affected by how people see others treated. The extent to which persistent effort is dedicated toward a goal. The strength of the persons work-related behaviour. Amount of effort the person exhibits on the job: persistence. They have to be persistent in applying their effort. Don"t just give up after doing 1 hour of heavy work: direction. Do workers use effort and persistence in a direction that benefits the organization. Work smart as well as working hard: goals. All motivated behaviour has some goal or objective. People can also be motivated by goals to do something wrong embezzlement or sabotage. Extrinsic and intrinsic motivation: extrinsic - controlled. Stems from the work environment external to the task. Applied by someone other than the person being motivated. Ex: pay, fringe benefits, company policies, forms of supervision.
