COMM 151 Chapter Notes - Chapter 2: Tanning Bed, Normative Social Influence, Reinforcement

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Chapter 2 Personality and Learning
Learning must be continuous and lifelong
Behaviour is function of personality
What Is Personality?
Personality relatively stable set of psychological characteristics that influence way an individual interacts with
his/her environment
Personality and Organizational Behaviour
Dispositional approach person
Situational approach situation
Person-situation debate both
Interactionist approach or Interactionism both interacting
Personality matters most in weak situation (eg. New volunteer group)
Personality matters least in strong situation (eg. Military)
Five-Factor Model of Personality
Extraversion outgoing vs. shy
Emotional stability stable vs. anxious
Agreeableness cooperative vs. rude
Conscientiousness responsible vs. impulsive
o High conscientious best predictor for business performance
Openness to experience original vs. unimaginative
Locus of Control set of beliefs about whether ones behaviour is controlled mainly by internal or external forces
Internal control of your behaviour inside yourself
External outside forces determine your behaviour
Self-Monitoring extent to which people observe and regulate how they appear and behave in social settings and
relationships
High observe and control image to fit in. Good for acting jobs (eg. Sales, lawyer)
Low not concerned about fitting in
Self-Esteem degree to which person has positive self-evaluation
High favourable. Doesnt care about social approval. Organizations benefit from high
Low unfavourable. Seek social approval
Behaviour plasticity theory low self-esteem are more pliable than high
Recent Developments in Personality and Organizational Behaviour
Positive affectivity view world, yourself and others, in positive light. Happy people
Negative affectivity view world, yourself and others, in negative light. Depressed people
Proactive personality taking initiative to improve current situation or create new one. Influence environment
General self-efficacy (GSE) trait referring to your belief about your ability to perform successfully. Motivational
trait (belief you can succeed motivates you to act)
o Develop based on repeated success/failure
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Document Summary

Personality relatively stable set of psychological characteristics that influence way an individual interacts with his/her environment. Personality matters most in weak situation (eg. new volunteer group) Personality matters least in strong situation (eg. military) Conscientiousness responsible vs. impulsive: high conscientious best predictor for business performance. Openness to experience original vs. unimaginative. Locus of control set of beliefs about whether one"s behaviour is controlled mainly by internal or external forces. Internal control of your behaviour inside yourself. External outside forces determine your behaviour. Self-monitoring extent to which people observe and regulate how they appear and behave in social settings and relationships. High observe and control image to fit in. Self-esteem degree to which person has positive self-evaluation. Behaviour plasticity theory low self-esteem are more pliable than high. Positive affectivity view world, yourself and others, in positive light. Negative affectivity view world, yourself and others, in negative light. Proactive personality taking initiative to improve current situation or create new one.

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