COMM 151 Chapter Notes -Alpha Wave, Creation Myth, Laser Printing

17 views3 pages
Published on 16 Apr 2013
School
Queen's University
Department
Commerce
Course
COMM 151
Professor
Page:
of 3
March 1st
Topic: Innovation
Ropes #37 “The Pearl”
-arguing about making the plant focus on automation, expensive but other
companies will beat them to it.
-decide to go with it, the whole line is run under automation
-people are more likely to see failure than the possibility of success. Its important in
a company to have someone (like Ted) who is a mover, shaker, irritant who starts
these motions against other peoples beliefs because of the small possibility of
success called the “pearl theory” however it doesn’t always lead to success.
Ropes #38 “Most Valuable Player”
-Ted’s decision puts the company ahead of others, but the plant will be semi
automated as the decision was too big to handle. Ted is moved because he it too
valuable. He has the ability to get people to take risks, get people moving
Creation Myth
-Steve Jobs took advantage of the opportunity he saw in Xerox’s technology when
they did not capitalize on it
-Jobs was inspired by the mouse, and experiment until he was able to create one for
extremely cheap yet it was durable, he evolved the concept into something small
and convenient. Invented menu bars, pulling screens
-US was first to invent command and control communications for the military, they
took an idea from the Soviets that they had not capitalized on.
-Visionaries are often limited by their visions. They come up with things but do not
commercialize. They did not see the opportunity to bring to the consumer market.
-Xerox did not foster creativity, man was discouraged to create a laser printer, they
believed it was not in their domain.
-managing creativity is difficult since the more ideas comes with the fact that this
person also has more bad ideas as well as good.
From Freak to Chic
-deviance is the ultimate source of new ideas and products. Not every deviant idea
will be accepted however deviance is how we got to be where we are today. The
best corporations are a result of deviance
-Deviant ideas are marketable, build audience, commercial potential, market size,
media coverage and then social acceptance
-always looking for whats new, hip, cool..
-at first just burns bright in the devox mind/imagination, then it gains followers
slowly, the people who are in the know and into hipness, get media coverage and it
turns into commercial viability, yesterdays freak is tomorrows chic, when it is
supported by few trendy people it catches on, it spreads like wild fire, the tipping
point the buzz, then becomes mainstream
Alpha waves Condition Blue
-Man somehow comes up with the idea for masking tape, seems out of the blue.
Regardless of failures and being discouraged by boss he continues to work on the
tape idea until it solved a common problem.
-3M, company who simply invents new products, no relation to eachother and
random mix but have been doing it for 75 years. All based on innovation
-Encourages regular breaks along with high levels of productivity
-Can predict an insight is coming before it is actually there by the steady rythymn of
alpha waves in the right hemisphere. Closely associated with relaxing activities
-happy people have more insight, positive moods allow us to relax. We do some of
our best thinking when we are half asleep, also focus does not allow for insight.
ADHD kids often have more creativity than others. Insight arrives only after you
stop looking for it.
-3M also holds a type of science faie where reseachers present their ideas to one
another
-conceptual blending: blend the familiar with the fictional. The skill to make
separate ideas coexist in the mind is a crucial creative tool
-important to consider the irrelevant.
-We are absent minded, often day dreaming
-color blue makes us more creative, associate with sky and ocean, relaxation and
alpha waves begin to flow.
Waking Up IBM
-IBMs managers were too busy fighting with their endless turf battles to notice their
company was crumbling in the 1990s.
-had no idea about the internet when it first came out, they saw limitless
possibilities in the web
-secured e-commerce initiatives, push the envelope, try new things
There is no longer any honor in musical obscurity
-obscure knowledge: you have to be in the loop to get it. Goes for music, know the
right band, right record stores. The more obsure the band, the better. Internet made
it so that all bands were practically online, what is obsure anymore? Now everyone
knew everything. Cultural populism, everyone is popular in some way now.
Million Dollar Murray
-Murray is a drunk homeless guy, ending up in hospitals and jails for being so drunk
racking up a bill of 1 million dollars.
-many bad cops at the time with bad records
-25 percent of homeless are chronically homeless and they cause extreme amounts
of money to be sheltered and the costs to the hospitals are extremely great as well
-give homeless apartments, can house them for 1/3 of what it costs on the street as
they are able to stabilize and find jobs and eventually pick up more of the rent.
Although some of them just wont get there, it does work for others
-isnt fair since many people work hard to keep their apartments and these are
simply given to those who seem undeserving and often trash the places
-its about efficiency, its about fixing the problem which was not being fixed the
traditional soup kitchen and shelter way

Document Summary

Arguing about making the plant focus on automation, expensive but other companies will beat them to it. Decide to go with it, the whole line is run under automation. People are more likely to see failure than the possibility of success. Ted"s decision puts the company ahead of others, but the plant will be semi automated as the decision was too big to handle. Ted is moved because he it too valuable. He has the ability to get people to take risks, get people moving. Steve jobs took advantage of the opportunity he saw in xerox"s technology when they did not capitalize on it. Jobs was inspired by the mouse, and experiment until he was able to create one for extremely cheap yet it was durable, he evolved the concept into something small and convenient. Us was first to invent command and control communications for the military, they took an idea from the soviets that they had not capitalized on.