COMM 151 Chapter Notes - Chapter 11: Satisficing, Selective Perception, Decision-Making
Document Summary
Decision making: the process of developing a commitment to some courses of action: the decision involves making a choice among alternatives, decision making is a process that involves more than the final choice among alternatives. We want to know how this decision was reached: the commitment usually involves some commitment of resources. A problem exists when a gap is perceived between some existing state and some desired state. Well structured problem: occurs when the problems existing state is clear, the desired state, and how to get one from state to the other is fairly obvious. Problems are simple and their solutions cause little controversy. Because decision making is time consuming and error prone, orgs attempt to program the decision making for well-structured problems. A program is a standardized way for solving a problem. Go under labels such as rules, routines, standard operating procedures, or rules of thumb.