Textbook Notes for John C Carlson

QUEEN'SCOMM 231John C CarlsonFall

COMM 231 Chapter Notes - Chapter 2: Strategic Planning, Invisible Hand, Under Armour

OC2609871 Page
13 Mar 2014
19
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QUEEN'SCOMM 231John C CarlsonFall

COMM 231 Chapter Notes - Chapter 3: Better Business Bureau, Private Good, Customer Relationship Management

OC26098711 Page
13 Mar 2014
33
Sustainable marketing: socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preservin
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QUEEN'SCOMM 231John C CarlsonFall

COMM 231 Chapter Notes - Chapter 1: Customer Satisfaction, Marketing Myopia, Customer Relationship Management

OC26098712 Page
13 Mar 2014
24
Chapter 1 marketing: creating and capturing customer value. Marketing: managing profitable customer relationships: twofold goal: Attract new customers
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