ECON 110 Chapter Notes - Chapter 8: Profit Maximization, Marginal Product, Technological Change

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28 Nov 2017
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ECON 110 Full Course Notes
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Chapter 8 producers in the long run. The profit-maximizing firm will try to be technically efficient, which means using no more of all inputs than necessary. Technical efficiency is not enough for profits to be maximized. If it wants to maximize it profits, it should choose the lowest cost combination of labour and capital. Labour and capital are assumed to be variable. If a firm wants to maximize its profit then it should select at the production method that produces its output at the lowest possible cost. The firm should substitute one factor for another as long as the marginal product of one factor per dollar spent on it is greater than the marginal product of the other factor per dollar spent on it. Whenever the ratio of the marginal product of each factor to its price is not equal for all factors, there are possibilities for factor substitutions that will reduce costs.

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