ECON 212 Chapter Notes - Chapter 3: Toothpaste, Diff Utility, Marginal Utility

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ECON 212 Full Course Notes
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ECON 212 Full Course Notes
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Chapter 3: consumer preferences and the concept of utility. A basket/bundle is a combination of goods and services that an individual might consume. Consumer preferences are indications of how a consumer would rank any two possible bundles assuming both are available and at no cost. Ordinal rankings indicate whether a consumer prefers one bundle to another, but does not contain quantitative info about the intensity of that preference. Cardinal rankings are a quantitative measure of the intensity of a preference for one good over another. This is a function that measures the level of satisfaction a consumer receives from any basket of goods and services. Preferences with a single good: the concept of marginal utility. This is the rate at which total utility changes as the level of consumption rises. The marginal utility of good x can be calculated as; mux= : this graphically represents the slope of the tangent line at quantity x.

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