Textbook Notes (368,463)
Canada (161,897)
FILM 240 (24)
Chapter

Week 1 Notes.docx

3 Pages
121 Views
Unlock Document

Department
Film and Media
Course
FILM 240
Professor
Sidney Eve Matrix
Semester
Fall

Description
FILM 240 Week 1 Readings - Culture: the ways in which people live and represent themselves at particular historical times o Encompasses fashion, sport, literature, architecture, education, religion, science, and mass media o Always changing o The symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values - Communication: the creation and use of symbol systems that convey information and meaning - Culture is made up of both the products that a society fashions and the processes that forge those products and reflect a culture’s diverse values - Process that delivers the values of a society through products or other meaning-making forms - Provides shared and contested values - Mass media helps circulate those values - Mass media are cultural industries that produce and distribute services/products to large numbers of people - Mass communication: the process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels Media Coverage in the Digital Era - Media convergence: o Changes currently occurring in media content and within media companies o 2 definitions:  Merging of content across different media channels  Cross platform business model that involves consolidating carious media holdings  More choice, better manage resources, and maximize profits - Development of mass media is initiated by social, cultural, political, and economic circumstances - Media innovations go through three stages: o Novelty/development (solve a problem) o Entrepreneurial (determine a practical and marketable use for the new device) o Mass medium (market as a consumer product) - 2 influential models: o Linear process of producing and delivering messages to large audiences  Senders (ie. producer) send a message via a mass media channel (ie. TV) to receivers (ie. audience)  Gatekeepers are message filters (ie. executive network producers)  Problem: messages don’t move smoothly from A to B o Cultural Model (individuals bring diverse meanings to messages)  Audiences actively affirm, interpret, refashion, or reject the messages  Consumers shape media messages to fit or support their own opinion  Selective exposure: seek messages that correspond to their own cultural beliefs, values, and interests Stories - Shape society’s perceptions and attitudes - Media institutions are in the narrative business (put events in context) - Common denominator between entertainment and information cultures is narrative Cultural Landscape - 2 metaphors: o Skyscraper (culture as a hierarchy)  Superior (high culture) products at top, inferior (low culture) at bottom  Hamlet on top, Real Housewives on the bottom  Areas of concern with this model: inability to appreciate fine art, tendency to exploit high culture (ie. Frankenstein the Munsters), “throw away ethic” (short life span… higher quality
More Less

Related notes for FILM 240

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit