PSYC 100 Chapter Notes -Stroop Effect, Mnemonic, Explicit Memory

• School: Queen's University
• Department: Psychology
• Course: PSYC 100
• Professor: Ingrid Johnsrude

Document Summary

Memory the cognitive process of encoding, storing and retrieving information. Encoding: the process by which sensory information is converted into a form that an be used by the brains memory system. Storing: the process of maintaining information in memory. Retrieval: the active processes of locating and using stored information. Sensory information memory in which representations of the physical features of stimulus are stored for very brief durations. An immediate memory for stimuli that have just been perceived. Long term memory memory in which information is represented on a permanent basis. Episodic memory: serves as a record of our life experiences. Semantic memory: contains data, facts and other information including vocabulary. Iconic memory sensory memory that holds a brief visual image of a scene that has just been perceived (visible persistence) Echoic memory sensory memory for sounds that have just been perceived, holds a representation of the initial sounds until the entire word has been heard.