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PSYC 100 Chapter Notes -Stroop Effect, Mnemonic, Explicit Memory

Course Code
PSYC 100
Ingrid Johnsrude

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Memory the cognitive process of encoding, storing and retrieving information
o The process by which sensory information is converted into a
form that an be used by the brains memory system
o The process of maintaining information in memory
o The active processes of locating and using stored information
Sensory information memory in which representations of the physical features
of stimulus are stored for very brief durations
Short term memory
An immediate memory for stimuli that have just been perceived
Present information in its active state
Long term memory memory in which information is represented on a
permanent basis
Episodic memory
o Serves as a record of our life experiences
Semantic memory
o Contains data, facts and other information including vocabulary
Iconic memory sensory memory that holds a brief visual image of a scene that
has just been perceived (visible persistence)
Echoic memory sensory memory for sounds that have just been perceived,
holds a representation of the initial sounds until the entire word has been heard
Working memory

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Represents our ability to remember what we have just perceived and
to think about it in terms of what we already know
Another term for short term memory
Primacy effect
The tendency to remember initial information
(eg. First few items in a list)
Recency effect
The tendency to recall later information
Recall of last words in a list because they were the most recent
Chunking a process by which information is simplified by rules which make it
easily remembered once the rules are learned
Phonological short term memory short term memory for verbal memory
Sub vocal articulation a unvoiced speech utterance
Conduction aphasia
an inability to remember words that are heard although they usually
can be understood and responded to appropriately
damage to Broca’s area and Wernicke’s area
Consolidation the process by which information in short term memory changes
to long term memory
Retrograde amnesia loss of the ability to retrieve memories from the past
Perceptual memories
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