PSYC 241 Chapter Notes - Chapter 6: Normative Social Influence, Private Plane, Stationary Point
4 Apr 2020
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In many cases, conformity is really neither good nor bad. In other cases, conformity is very costly: normative influence: produces conformity because person fears negative consequences of deviating from others, goal is to be accepted. Learner received no shock but critics said milgram did to his participants what they did to their victims, stressing them against their will. Groaned, etc: critics argue participants" self-concepts may have been altered, what breeds obedience, the victim"s distance, milgram"s participants acted with greatest obedience & least compassion when. In obedience studies, powerful social pressure overcame weaker ones i. e. torn between pleas of victim & orders of experimenter, surprising number chose to obey. If behaviour/answer will be obvious to others, we might conform because we want to be correct (informative) & because we want to be accepted by group if (normative) Why conform: normative influence: conformity based on person"s desire to fulfill others" expectations, often to gain acceptance, avoiding rejection.
