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Chapter 13

PSYC231 – Ch. 13 Bandura: Modelling Theory

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Department
Psychology
Course
PSYC 231
Professor
Angela Howell- Moneta
Semester
Winter

Description
PSYC231 – Ch. 13 Bandura ­ Modeling Theory  04/20/2013 ­ Observational Learning: learning new responses by observing the behaviour of other people ­ Vicarious Reinforcement: learning or strengthening a behaviour by observing the behaviour of  others, and the consequences of that behaviour, rather than experiencing the reinforcement or  consequences directly The Basis of Observational Learning ­ believes in reinforcement, but doesn’t think it must be direct ­ Modeling: a behaviour modification technique that involves observing the behaviour of others (models)  and participating with them in performing the desired behaviour ­ Bobo doll studies ▯ behaviour was modeled at the same intensity whether the model was there in person,  on tv, or a cartoon character ­ Bandura’s studies showed that children modeled the behaviour of their parents (inhibited, quiet parents  had inhibited, quiet children) ▯ parents and children in 2 separate rooms with the same stimuli reacting  similarly ­ verbal modeling = instructions  ­ Disinhibition: the weakening of inhibitions or constraints by observing the behaviour of a model Ex. Kids more likely to disregard inhibitions about aggressive behaviour if other kids are acting aggressive Modeling affects not only what people do, but also what they look at and perceive Ex. Internet bullying ­ Bandura found that 3 factors influenced modeling: Characteristics of the model – we’re more likely to model those similar to us (though may still model those  not similar to us) – this is especially true with similarity in age and sex. More likely to imitate people that appear high­status Simpler behaviour are imitated more quickly than complex ones Size and weight of models Characteristics of the observer Low self esteem & confidence = higher chance of imitation People who have been reinforced for imitating others are more susceptible to imitation from anyone Reward/Consequences associated with the behaviour More likely to imitate if there is meaningful reward The Processes of Observational Learning ­ Attentional Processes:
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