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306 - Lury - Rise in Consumer Culture.docx

3 Pages

Course Code
SOCY 306
Ryan Martin

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Rise in Consumer CultureDue to widespread availability of luxury goods o Before the industrial revolutiono Colonization Rise in hedonism due secularization of love romanticism o Due to emancipation from religious rulesTransformation in gender relations o Caused changes in conceptions towards beauty more consumption for beauty products related to feminityRise in materialist values o Interest rose in the quality and material of products o Shaped the environment for which capitalism could deavelopBoth production and consumption are releveant in consumerism o Increase in markets and changes in cultural processes both can lead to rise in consumptionCapital Class and Consumer culture shifts from fordism to post fordism th Occurred in the second half of the 20 centuryProduction and
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