SOCY 306 Chapter : 306 - Smart readings.docx

• School: Queen's University
• Department: Social Sci, Edu and Soc Work - Sociology
• Course: SOCY 306
• Professor: Ryan Martin

Document Summary

Issue of how to move increasing quantity of goods: needed to produce new consumer consciousness by transforming imagination, creating desire in the entire popualation. Lead to development of new advertising and marketing. All persuaded people to buy things that they may. Abolition in 1853 of advertisement tax not have set out to buy: contributed to more circulation of advertisements. Development of capitalism really influenced advertising: promoting more and a different range of products. Mass distribution of consumer commodities: people needed to be persuaded to buy in order for stock not to be left in warehouses. Consumer desire could be created and cultivated through advertising: does not imply that consumers are clueless, consumers are seen as active, but not autonomous. People make the choices, but are conditioned by groups and experiences. Social and psychological influences shape and stimulate consumers. Marketing strategy is to idenfiy these factors and motivate people.