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Chapter

306 - Domestic Spaces.docx

3 Pages
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Department
Sociology
Course Code
SOCY 306
Professor
Ryan Martin

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306 - domestic spaces The home and the household as a cite of consumption Sight where identity gets forms. Decorating homes symbolize their identity. Displays in certain ways Habits and routines get developed in the home and tie you in as consumers Focus should be on things that taken for granted, what we unthinkly do such as rituals and practise in the home Routinization of consumption. Consuming technology in the home, homes are now made of technology Comfort, cleanliness and convince are dominant Values that script home life Why focus on ordinary technologies - if you only focus on the visible and fashionable then you miss out on everyday life. Not everyone thinks about fashion and distinction everyday. We are more likely to reproduce habits and routines that we are accustomed to. How do these things become normal? Radical changes. Our expectation of indoor environment should be like have changed. Eg air conditioning and heating as the normal standard of living. A set of changes and expectations that become taken for granted as normal. Bathing and showering habits have changed. Becomes a new standard of living Convienence- things are expected to be convenient. How is normality organized? Based on dominant cultural values - comfort cleanliness and convience changes how we consume domestically. Explaining domestic consumption New trends. Specialization. Social comparison - can others tell if I showered? Do I compare to others? Novelty- what's novel about water now? Not a new product. How do things become invisible and normal that we don't even think about it but we consume them in large amounts? Why is it normal to individualize washing and cleaning?Technological change.s technology is now person Why is it more normal to wash daily not weekly. Why is it normal for air conditioning indoors? People don't want to adapt to conditions so they try and change the conditions. Eg heating and air conditioning instead of adapting New ideals of cleanliness and new ideas of well being. Comfort- well being, contentment, laziness and being in the comfort zone. Meanings of comfort have changed over the years Humans have different relationships now with the natural environment, we try to master it New technologies to maximize comfort Changes in expectation of indoor environment. Comfort has become a commodity that we can buy and sell. Furniture and places are now designed for comfort. What is normal seems to be universal, the regulation of temperature.. It's standardized and assumed - room temperature. It's now a norm. This is an outcome of scientific experimentation. Comfort is different for different countries. Eradictation of difference. Now we don't have choices things are built in. Because it is part of conditions of new living the body now adapts to. Eliminating choice. Eg cant change temperature in buildings. A culture value of comfort that can't be chosen Cleanliness Increase in water use in the home A moral problematic- guilt and shame, conformity. Due to issues of public health. Cultual symbolism and significance of cleanliness. Dirt is defined different in different societies. Dirt associated with danger in our culture. Breach of moral code for those who are visibiliy unclean. A threat to
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