306 - manipulation signs and simulation
Explain consumption patterns. Why do pele consume things the way they do?
Because of manipulation
How do products get their meanings?
Consumer culture is a culture of mass description.
Strategies of manipulation to sell products and shape the mind of the consumer.
People define themselves on the basis of commodities
Adorno- turning people into consumers. Wanting things, want conformity. People
see through things and still buy them. Te power of advertising.
Manipulation does not imply lack of knowledge. Consumers do actually want
what they are getting.
Simulated difference between items even though they are all the same. A total
Manipulating the consumer
- first world war propaganda.
Persuading people to act irrationally
Using psycholoanalysis to understand what consumers want.predicting people's
Playing off people's emotions. Eg making women feel free by encouraging
Making things symbolic, attributing meaning to the product that play off people's
values eg. Demonstrating status with new clothes.
Linking products to unconscious desire
Cultivate desire for things that aren't basic needs
Advertising puts meaning into objects. Objects themselves have no meaning.
Urbanization and migration leaves behind social solidarity and tradition. They
have to be recultivated, and this is done by commodities. People are recognized
in social groups based on types of product and types of lifestyles associated with
Commodities are a blank slate, can change meanings of product.
Aesthetics is more important than functionality, a part of style
How do products get their meanings