306 taste style and distinction
Consumer choice and agency last week. Constrained choice. People do not
choose their position. Eg Marx quote
The role of things in social reproduction. Material support for interactions
How do consumers make commodities significant?
Bourdieu cultural consumption is shaped by class and material conditions.
Habitus- class shapes preferences and tastes, not individual or unique.
Taste- social groups struggle to define what is good and bad taste. Not being to
demonstrate taste can affect life outcomes. Not fitting in. Culture of consumption
Economic and social capital, how are they related
Culturally appropriate brands.
Bourdieu and consumption theory
Consumption behaviours are expression of class position
Classes can be identified by their consumption patterns. Consumer behaviour is
explained by the role of display. We read class position based on what people
have and what they consume. All consumption activity is distinct to class position.
Not always conscious of what they a re consuming.
Distinctions- we classify others. Where do people stand in the social hierarchy
Ability to display cultural capital can enhance social position. It is a struggle of
moving up. People try and change their levels of cultural capital to move up the
social scale. Not just emulation. You want to change the conditions.
Habitus- entirety of your upbringing. Family background. What you parents do,
where you grew up, what kind of house, where you went to school, your
mannerisms, the way your portray yourself
Habitus generates cultural and social judgements and distinctions. We learn
cultural consumption from Habitus. We make judgments and distinctions based
on how they consume. Distinction of social position by the way they live and
consume. The social conditions in which they are brought up. Wat skills they
acquire to act in the world. Lasts throughout life.
Habitus is a set of classifying principles. We apply them by distincting tastes.
Shaped in childhood by rituals of family. Wich is shaped by class. Schooling
participates, eg cultural capital. Teachers appreciate students who have higher
tastes for literature. Habitus is taken for granted. We don't recognize it.
Schooling teaches how to speak. Preferred vocabulary. How do people speak to
others. This shapes individuals
Habitus is embodied in the way people look, talk, posture, it all depicts class
People can't participate in some consumption situations because they do not
have the background or skills. Hard to move from Habitus to Habitus. Don't have enough cultural capital to operate. Eg knowing how to a