Cash is needed for the business to survive, without cash the company will not be able to meet its commitments to creditors such as the banks, its shareholders, etc. Cash must be spent before earning cash. The continuous series of invests of investing cash in resources, providing goods or services to customers using those resources and collecting cash is known as the cash cycle. The cash cycle is self sufficient where cash must be spent before earning revenue, and cash earned from selling the products to consumers provides the cash needed to purchase more inventory to sell for more cash. Furthermore, entities earn cash through equity investments and loans. These are needed when the company grows as more cash is needed to finance the growth of the firm, and when the value of inputs increase the company needs more cash to purchase and continue operations.