BLG 144 Chapter Notes -Viral Marketing, Best Buy, Stb

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There are 5 topics for current issues presentations. You will be randomly assigned to groups and topics (see list on blackboard) of 4 to 6 students each (same groups as for case study analysis). Please check your group/topic allocation and be prepared to present on the date indicated on the lesson/case/current issues schedule on blackboard. Each group will present only once so make sure you give it your best shot. The presentation should be 5-7 minutes and should focus on the real-world , current examples related to the topic. Current refers to the 2013-2014 time period only. You should not explain the theory of the topic. You are encouraged to use various media for your presentation such as powerpoints, videos, images etc. You can use index cards/notes during the presentation but you must not read from a paper or slides.

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