Exams are coming!
Get ready with premium notes and study guides!

Textbook Notes for BSM 100 at Ryerson University

RYERSONBSM 100Singh RanjitaFall

BSM 100 Chapter Notes - Chapter 11: Pizza Hut, Shampoo, Intangibility

OC17832754 Page
0
Appealing to variety of customers through their different drinks + versions. Variety is important bc it well help them understand customers, what they
View Document
RYERSONBSM 100Ranjita SinghFall

BSM 100 Chapter Notes - Chapter 1, 4, 5, 6, 10, 11: Interactive Advertising, Environmentally Friendly, Product Placement

OC97019125 Page
9
Industries rise/fall in a few short months. New trends surface/submerge in less than a year. Successful firms embrace change- they seek new opportuniti
View Document
RYERSONBSM 100Pierre PequegnatWinter

BSM 100 Chapter Notes - Chapter 1: Consumer Futures, Customer Relationship Management, Leading Edge

OC11495446 Page
4
Core goal in fast paced environment is to generate long term profits by delivering unsurpassed value to customers. Value the relationship between the p
View Document
RYERSONBSM 100Ranjita SinghFall

BSM 100 Chapter Notes - Chapter 3: Cirque Du Soleil, Sustainable Development, Financial Statement

View Document
RYERSONBSM 100Singh RanjitaFall

BSM 100 Chapter Notes - Chapter 10: Manny Pacquiao, Paris Hilton, Customer Relationship Management

OC17832756 Page
0
Marketing: activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers,
View Document
RYERSONBSM 100Singh RanjitaFall

BSM 100 Chapter Notes - Chapter 7: International Financial Reporting Standards, Financial Statement, Pension

OC17832754 Page
0
Accounting: who needs it and who does it. Accounting: system for recognizing, organizing, analyzing, and reporting information about the financial tran
View Document
RYERSONBSM 100Ranjita SinghFall

BSM 100 Chapter Notes - Chapter 6: Wadd, Startup Company

OC5784523 Page
63
The benefits of starting your own business are . Survival (some people launch a business because they believe it is their only economic option: middle-
View Document
RYERSONBSM 100Singh RanjitaFall

BSM 100 Chapter Notes - Chapter 2: Ethical Dilemma, Organizational Culture, Carbon Footprint

OC17832753 Page
0
View Document
RYERSONBSM 100Ranjita SinghFall

BSM 100 Chapter Notes - Chapter 7: International Financial Reporting Standards, Financial Statement, Accounting Software

Accounting: a system for recognizing, organizing, analyzing, and reporting information about the financial transactions that affect an organization. Wh
View Document
RYERSONBSM 100Brad PoulosFall

BSM 100 Chapter Notes - Chapter 1: Business Standard, E-Commerce, Customer Relationship Management

OC4465663 Page
3
Chapter 1 notes: change is the only constant. Value: relationship between the price of a good or service and the benefits that a customer gets from thi
View Document
RYERSONBSM 100Pierre PequegnatWinter

BSM 100 Chapter 7: BSM ch 7

OC14381592 Page
4
View Document
RYERSONBSM 100Pierre PequegnatWinter

BSM 100 Chapter Notes - Chapter 1: Jtl, Inq Mobile, Interleukin 8

OC14381593 Page
4
View Document
Showing 1 — 12 of 33 result
View all professors (7+)

Textbook Notes (270,000)
CA (160,000)
Ryerson (10,000)
BSM (60)
BSM 100 (30)