BSM 600 Chapter Notes - Chapter 7: Cash Flow, High Tech, Management System
14 Mar 2017
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Week 9 readings: foundations of strategy chapter 7 - corporate strategy. Glossary: vertical integration, economies of scale, economies of scope, shared service organizations, brand extension, organizational complexity, diversification, horizontal diversification, vertical diversification. Corporate strategy is concerned with where a firm competes whereas business strategy is concerned with how a firm competes in a particular area of business. About: corporate strategy and the scope of the firm"s activities and the factors that influence the scope of the firm"s activities and the key challenges managers face in developing and implementing corporate strategy. Therefore, we are directing our attention to the range of product and market activities the firm undertakes: Product scope - how specialized the firm is in terms of the range of products it supplies. Vertical scope - the range of vertically linked activities the firm encompasses. Geographical scope - the geographical spread of activities for the firm.
