BUS 800 Chapter Notes - Chapter 6: Classe Tous Risques, Leapfrogging, Vertical Integration
Document Summary
Going on the offensive strategic options to improve a company"s market. Strategic offensive called for a company spots opportunities to gain profitable market share o. Expense of rivals or when a company has no choice but to try to whittle away at a strong rivals competitive advantage. Best offensives tend to incorporate several principles o o o. Striving to convert it into a sustainable advantage. Applying resources where rivals are leas able to defend themselves. Employing the element of surprise as opposed to doing what rivals expect and prepared for: displaying a strong bias for swift, decisive, and overwhelming actions to over power rivals. Strategic offensive"s should be based on a company"s strongest competitive assets: most valuable resources and capabilities. Principal offensive strategy options: offering an equally good or better product a at a lower price o o. Leapfrogging competitors by being first to market with next generation products.
