BUS 800 Chapter Notes - Chapter 4: Profit Margin, Human Resource Management, Swot Analysis
14 May 2015
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Specific indicators of how well a company"s strategy is working include: Whether the firm"s sales are growing faster than, slower than, or at about the same pace as the market as a whole. Whether the company is acquiring new customers at an attractive rate as well as retaining existing customers. Whether the firm"s image and reputation with its customers is growing stronger or weaker. Whether the firm"s profit margins are increasing or decreasing and how well its margins compare to rival firm"s margins. Trends in the firm"s net profits and return on investment relative to those of other companies in the industry. Whether the company"s overall financial strength and credit rating are improving or declining. How well the company stacks up against rivals on factors relevant to buyers" choices, such as price, product quality, innovative features, delivery time, and customer service. Key measures of operating performance are improving, remaining steady, or deteriorating.
