CMN 124 Chapter Notes - Chapter 2: Business Communication, The Purpose Driven Church, Word Processor

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Taking short cuts in the process can lead to misunderstandings, frayed tempers and poor results. The more you follow this process the easier good writing becomes. More likely to have an impact on people, receive a response and accomplish what is meant to do. One chance to get message across accurately and with impact. Planning and preparation are forms of risk prevention (prevent miscommunication) Purpose driven- effective business communication is carried out for a reason, to fulfill a specific purpose (solve problem/ convey information) Audience- focused- shape messages according to needs, interests, and knowledge of individual or group. Concise- practice word economy and understand that extended length doesn"t mean a document is better. Number of words needed to present ideas clearly and courteously. Prewriting- the process of gathering ideas and establishing the purpose, audience, and channel for a message. Estimate the scope of subject you must cover. When writing keep in mind the result seeking from receiver.

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