Chapter 2 - Getting Started Planning and Writing Business Messages

28 views1 pages
21 Apr 2012
Department
Course
Professor

For unlimited access to Textbook Notes, a Class+ subscription is required.

Wednesday January 19th, 2011
Chapter 2
Getting Started Planning and Writing Business Messages
Steps in the Writing Process
-Prewriting
assessing the purpose, audience and most appropriate channel for the communication
-Organizing and Outlining
mapping out the most strategic and logical arrangements of ideas and details
-Drafting
composing the actual message by choosing the precise wording and the style of organization
that delivers information
-Revising and Editing:
evaluating your draft from the point of view of your readers to check for completeness,
coherence, accuracy, consistency and appropriateness of language and organization
Audience Profile
-most messages aren’t just communicated they are send with a specific audience in mind, even if the
audience is large or dispersed one
-in business today, it is uncommon to communicate with people you may never meet face to face
useful to focus your message by thinking about the members of your audience beforehand and
evaluating their needs
-by guarding false assumptions you can also make a few educated guesses based on the receiver’s
professional position and responsibilities relative to your own
apply this can influence how a message is received and increases its chances for success
Audience Analysis:
-is sometimes done unconsciously almost out of habit but in other cases it may require serious
consideration to determine what your receiver is like
-ask the following questions:
1. What are the receiver’s responsibilities and position?
2. What are the receiver’s attitudes, interests and questions?
3. What is your experience with the receiver?
4. How much does the receiver know about the subject?
5. What is the receiver’s likely response?
6. What words define your relationship with the receiver?
7. Is there more than one receiver?
8. Do you need to adapt your message for an international receiver?
9. Does the receiver have particular expectations?
Unlock document

This preview shows half of the first page of the document.
Unlock all 1 pages and 3 million more documents.

Already have an account? Log in

Get access

Grade+
$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class
Class+
$8 USD/m
Billed $96 USD annually
Homework Help
Class Notes
Textbook Notes
30 Verified Answers
Study Guides
1 Booster Class