CMN 305 Chapter Notes - Chapter -: Crisis Management, Crisis Communication
27 Mar 2017
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Document Summary
Stories have become the currency of the mass media (tv, radio, film, magazines, newspapers, fiction, and non-fiction books) Public relations professionals tell audiences stories about people, products, services, and social causes. A story has to make sense, have characters, a plot, a climax, and a resolution for public relations purposes in particular, coherent, well-designed stories seem true and credible to audiences. Audiences believe them, even though stories are still constructions by writers and not a mirror image of reality. The story around the development of a new product can entertain audiences and mobilize them to buy; the story about an up-and-coming politician"s rise to the highest political office in the country can inspire (see. Barack obama); the story of a charity designed to help the poor in a city can generate thousands of dollars in new donations. But sometimes an event an explosion at a plant, a product contamination, or a technological breakdown disrupts that narrative of continuity and regularity.
