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Chapter 2

CMN 305 Chapter Notes - Chapter 2: George Creel, Amos Kendall, Watergate Scandal


Department
Communication
Course Code
CMN 305
Professor
Duncan Koerber
Chapter
2

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

The History and Growth of PR
o ! 
!!"
!!!!

o#!"$!
o!%!"!&
'& ()!)&!
!!!$*$+ ,-
.!.)!!)
o.)!//
o!!!
!!
o!-0!(
Growth of big institutions. --!
-
Heightened public awareness and media sophistication.
"")",!
!
Increasing incidence of societal change, conict and
confrontation. 1!1!
2!-!"-!
3-
Globalization and the growing power of global media,
public opinion and democratic capitalism.
Dominance of the Internet and growth of social media.
Ancient Beginnings
o.!--!!
0
o4&&5
&)!!
o)-6
o!!$7

Early American Experience
o)8-(!
!94,,!-:
!)
;8!!
Later American Experience
o)
<!))")
%<!)""!
)0
oInto the 1800s
(
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