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Chapter 3

CMN 305 Chapter Notes - Chapter 3: Geostationary Orbit, Peer Pressure, Cybernetics


Department
Communication
Course Code
CMN 305
Professor
Duncan Koerber
Chapter
3

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

Communication
o ! 
o"#$!%"&
'()& &*
!+
  ,
&-
o
o+  * 
*& 
. &
Goals of Communication
oTo inform
oTo persuade
oTo motivate
oTo build mutual understanding
Traditional Theories of Communication
o
/01
 2 $
*!  
**!
o
/1
!3*
!!  *! 
&  
!4% 
&
4
1
!

o5&2
! //
 
   &&
Building awareness 
Developing a latent readiness*  
& **
*
Triggering event1 & 
!
Intermediate behaviour15&! !
! 
!
Behavioral change: $
!
o
%/3//6/1
 
 7%8* 78
!78*&!
4"  738*9 
 !!  
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